Google’s Search Generative Experience (SGE), an experimental version of its search engine powered by AI, is set to revolutionize search results by incorporating videos. Along with textual descriptions gathered from internet sources, SGE will now also include YouTube videos to provide comprehensive answers to user queries. This cutting-edge feature aims to enrich user experiences and make information more accessible.
For instance, when users search for instructions on a specific yoga pose, Google’s AI will not only generate a textual description sourced from the web but will also offer instructional videos from YouTube, making it easier for users to understand and follow along.
Some SGE news:
1) Images were recently added & video is coming over the next week
2) We’re continuing to improve response speed
3) We’re experimenting with new, easier ways for people to find web pages that support information in AI overviews
Learn more: https://t.co/opQIx8WFGU
— Google SearchLiaison (@searchliaison) August 2, 2023
The race for AI-powered products among tech giants has intensified since the launch of ChatGPT last year. Google introduced its AI chatbot, Bard, while Microsoft expanded its collaboration with OpenAI and integrated ChatGPT results into its Bing search engine. The proliferation of generative AI technologies signifies the growing importance of artificial intelligence in the tech industry.
According to the McKinsey Global Institute, generative AI has the potential to add a staggering $4.4 trillion to the global economy annually. Companies are increasingly leveraging AI to offer specialized services, including language learning, personalized selfies, and matchmaking.
What sets Google’s SGE apart from chatbots like ChatGPT or Bard is its transparency in listing the sources from which it extracts information. This unique feature enables users to directly access the referenced websites and verify the information themselves. Furthermore, Google is now including publication dates for the websites it references, allowing users to quickly identify the most recent and up-to-date information sources.
In a recent announcement, Google revealed that it has successfully reduced the time it takes for SGE to produce results by half, showcasing its commitment to improving performance continually. As technology evolves, Google aims to further enhance the capabilities of SGE to provide even more accurate and relevant results to its users.
The potential of generative AI in revolutionizing various industries is remarkable, and the integration of videos in search results is just one example of how AI is reshaping the way we interact with technology. As more AI-powered innovations emerge, companies are poised to tap into the immense value that generative AI can bring to the global economy.
With Google’s SGE leading the way, the future of search engines appears to be more dynamic, immersive, and informative, opening up a world of possibilities for users worldwide. As the technology continues to evolve, users can expect an increasingly personalized and intuitive search experience, enhancing the way we access information in the digital age.
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