Instagram Introduces Flipside Feature for Enhanced Privacy

Instagram, the leading photo-sharing platform under the leadership of Meta, has recently introduced a significant feature that enhances privacy for users who prefer to view posts discreetly. Known as the “Instagram Flipside,” this new feature is currently undergoing testing. It caters specifically to teenagers who spend more than 10 minutes on Instagram during nighttime. With the moniker “Night Ties,” this feature aims to introduce a new level of privacy for users.

Let’s delve into the details of this exciting addition.

Instagram Flipside Feature

The Flipside feature allows family members and close acquaintances to share information and posts exclusively among themselves. It provides a designated space for sharing updates and posts, ensuring that only selected individuals can access and contribute to the content. Moreover, it addresses issues related to fake news by verifying the authenticity of the shared content.

Also Read: Instagram Introduces New Feature: Read Receipts in Direct Messages

User-Centric Decision-making

Instagram Head Adam Mosseri expressed enthusiasm about this new feature, highlighting the importance of allowing users to have control over their private space. He emphasized that the introduction of this feature is a response to user feedback obtained during testing. Instagram aims to create a private space for users, and this feature is a step in that direction.

Creating a Secondary Profile

The Flipside feature allows users to create a secondary profile with a custom name, photo, and bio. This secondary profile serves as a separate space for sharing content such as photos, videos, and reels exclusively with close connections. Currently in the testing phase, the feature is expected to be rolled out to users soon.

Alerts and Notifications

To ensure users are aware of their usage patterns, Instagram has incorporated alerts. Users will receive an alert after spending more than 10 minutes on Instagram during nighttime. This alert aims to remind users to limit their time on the platform and consider closing the app for a healthier sleep routine.

Also Read: Instagram Unveils Exciting Features for Content Creators: A Sneak Peek


Instagram continues to innovate and introduce features that cater to the evolving needs of its diverse user base. The Flipside feature, currently undergoing testing, shows promise in providing users with more control over their privacy and usage patterns. As the social media landscape evolves, Instagram remains at the forefront of ensuring user satisfaction and well-being.

Stay tuned our website for updates on this feature, and connect with us on our various social media accounts for the latest tech news and updates

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