Walmart’s Victory over Amazon in India’s E-commerce Battle

In the dynamic world of e-commerce, where giants like Amazon and Walmart compete fiercely for market dominance, India has emerged as a key battleground. In a surprising turn of events, Walmart has managed to outshine its iconic American rival, Amazon, in the battle for online consumers in India.

This article delves into the rivalry between the two retail giants, examines their strategies, and explores the reasons behind India’s significant as a growth market for them.

The Emergence of Walmart in India

Walmart made its foray into the Indian market in 2018 by acquiring a 72% stake in Flipkart, a local online retailer. The move raised eyebrows due to Flipkart’s financial struggles and concerns over Walmart overpaying for the deal. Moreover, e-commerce players faced resistance from Indian regulators and traditional retailers at the time. Despite these challenges, Walmart’s gamble paid off.

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Walmart’s Growth and Flipkart’s Success

Since the acquisition, Flipkart’s valuation has soared, reaching a staggering $38 billion in 2021. Investments from Walmart, SoftBank, and Singapore’s GIC, among others, have contributed to Flipkart’s expansion. As a result, Walmart has established itself as an industry leader in India, while Amazon lags behind in certain segments such as mobile phones, fashion, and electronics.

Flipkart’s strong presence in smaller cities, offering a diverse range of expensive goods, has secured its position as the market leader in India with a 48% market share, leaving Amazon with 26% according to RedSheer Strategy.

Flipkart’s Rapid Growth

Flipkart’s impressive growth rate outpaced Amazon’s in recent years. In 2021, Flipkart’s sales rose by 40% year-to-year, while Amazon’s sales increased by only 26%. The company’s dominance in India’s online retail market can be attributed to its focus on mobile phones, fashion, and electronics, which constitute about 70% of the market.

India’s Appeal as a Growth Market

India is a vital growth market for both Walmart and Amazon due to its thriving e-commerce sector. E-commerce sales in India are projected to triple from $45 billion in 2020 to $135 billion by 2025. As other fast-growing Asian markets pose stiff competition for both companies, India presents a unique opportunity for expansion, unlike China, where local giants like Alibaba,, and Pinduoduo have long dominated the e-commerce landscape.

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Amazon’s Struggle and Future Prospects

While Amazon faces challenges in China and has experienced setbacks in the market, it remains determined to succeed in India. However, concerns have arisen over Amazon’s commitment to India, as it did not mention earnings of the country in its latest reporting, marking the first time in five years. In contrast, Walmart has consistently affirmed its commitment to the Indian market.

The Ongoing Rivalry and Future Outlook

The rivalry between Walmart and Amazon in India shows no signs of abating. With Amazon’s silence regarding its market share and sales growth, the competition remains fierce. As both companies navigate this critical battleground, their strategies and actions will significantly impact the future of e-commerce in India.


Walmart’s surprising triumph over Amazon in India’s e-commerce industry reflects the dynamic nature of the sector and the importance of local market knowledge and tailored strategies. Flipkart’s success, fueled by Walmart’s investments, has propelled the company to market leadership, while Amazon continues to face challenges.

India’s position as a growth market and its projected exponential increase in e-commerce sales make it an arena where global retail giants fiercely compete. The battle for online consumers in India is set to continue, captivating industry observers and consumers alike, as Walmart and Amazon vie for dominance in this rapidly expanding market.

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