Twitter is one of the most versatile social media platforms of our time. People use it to make new friends, get new jobs, build life-long revenue by becoming influencers, and of course generate leads and gain new customers for their businesses. Various tools, features, and workable strategies make it possible for businesses to get free followers for Twitter and level up their social media presence.
As the world goes deeper into the digital space, you must know how to leverage one of the most resourceful social networks. In this article, we will be revealing to you the different ways you can grow your business account on Twitter.
Let’s dive right in!
Complete Your Profile
The first step to attracting an audience and growing your followers is to complete your profile. A complete profile is the best way to let your potential followers know who you are and what you have to offer.
Here are a few tips to help keep your profile complete and professional.
Choose a username and your display name
Your username is how your potential followers will find you, and it’s what they’ll identify you by. Use your business name to avoid multiple changes in the future that could cause you to lose your audience to another user.
Upload a profile photo and header
Your business logo works best when choosing a profile photo or header to use. The goal is to let your followers connect your business with an image they can remember off Twitter and on other social networks.
Optimize your bio
Use your Twitter bio to sell yourself. Let potential followers and profile visitors know what you do. There is only space for 160 characters, so keep it brief and use the right keywords to explain your products and services.
Location and Website
Include your location to get more local followers and a link to your website to give room for your global audience to know you professionally.
The hashtags you use help you stay connected to the latest trends and a community of people who might be interested in your business. Including hashtags in your tweets gives your business account some visibility even without having too many followers.
When using hashtags, only select ones that are relevant to your brand or a particular discourse on Twitter. Use one or two hashtags, so you don’t get seen as spam.
Keep Your Content Relevant And Interesting
Many users hop on Twitter to share their opinions, converse with other users, and learn something new. As a business owner, you must share content that helps your potential followers stay entertained.
Publish content that is in line with trending topics, get to know their opinion about certain issues, or educate them on the services you offer and why they might need you.
A good way to know what appeals to your potential followers is to use the Twitter Analytics tool. Publish different content and use the analytics to identify what topics piqued their interest more based on the engagement levels.
Engage with your audience/followers
Do not be afraid to spark a conversation when on Twitter. Engage with other users, business owners, leaders in the same field, or non-competitors you can collaborate with.
You can start by liking and replying to their tweets. Following and tagging them to your content is also a great way to interact with them and expand your audience reach.
Another way to engage your audience is by responding to their comments on your tweets. You can simply reply to the comment or quote retweet it so it can reach a larger audience. You lose followers when you don’t interact with them, especially as a small business owner.
Keep Your Tweets on Brand
A good image is the key to growing your following on Twitter. You want your potential followers to resonate with your personality and find your tweets very human. Instead of tweeting a bunch of words, have a unique voice and pattern that will intrigue your audience.
Have a consistent writing style, include a little bit of humor if you have to, or your catchphrase at the end of your tweets. Most importantly, stay out of controversial discourses that could tarnish the image of your business.
If you want to thrive on any social media platform, especially Twitter, you need to be consistent. Keep tweeting till your target audience finds you.
Tweet about your business, but don’t let that be all you talk about. Let your audience in on some other details. Tell them about your other interests – tweet about other areas of your life that they might find fun and relatable.
Leverage Visual Content
Uploading pictures and videos is a great way to grab the attention of your audience. They see thousands of words every day and the best way to stand out is to include visual content in your tweets.
Appealing graphics, mood boards, or informative video content will do the trick. And don’t forget to add the relevant hashtags to these tweets so they reach the right audience at the right time.
Use the Available Features to Your Advantage
Twitter is proactive when it comes to user satisfaction. The social network has different tools that make connecting and interacting with new and existing audiences possible.
You can join or host Twitter Spaces, Livestream, and Communities, create polls, and keep track of the latest trends using Twitter Lists. These tools can help create awareness for your business, connect you with people who might be interested in your product and services, and help you gain new followers.
If you want to level up your brand awareness and let Twitter do the work, running Ads is a great alternative. Twitter can facilitate your follower campaign by connecting you to your target audience. And the best part is, you only pay when a user follows you.
Depending on your goal and budget, you can run a short-term or always-on campaign.
Growing your following with a business account requires a lot of hard work and experiments. So, it might take you a while to reach your goals, but with these tips, you’ll be able to reach your goals sooner than you imagine.
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