Business
How to Calculate Overtime Without a Headache
When you are running a business, managing both time and pay for employees can feel like its own full-time job. Overtime calculations, in particular, can quickly become confusing if you are juggling different pay rates, schedules, or labor laws. Fortunately,....
Pardot vs. Marketing Cloud: Which Solution is Right for You?
There are two robust marketing automation tools provided by Salesforce, Pardot (since renamed to Marketing Cloud Account Engagement) and Salesforce Marketing Cloud. Though the two solutions belong to the Salesforce ecosystem, they serve extremely diverse audiences and approaches. The dilemma....
Top 5 Benefits of Using Videos in WooCommerce Product Pages
Pictures are Fine. But Videos Sell. Ever scrolled through an online store and felt… nothing? Nice pictures, clean layout. But no spark. No “I need this now” feeling. Then you land on another store—same category. But there’s a short clip....
QR Codes: Bridging Montreal’s Culture, Commerce, and Community in the Digital Age
Montreal is a city that has always succeeded by blending old and new. From cobblestone streets lining Old Montreal to high-tech start-ups packed into Mile-Ex, the city’s personality is its ability to innovate while holding on to tradition. One tiny....
Predictive Marketing: Leveraging AI to Forecast Trends and Buyer Behavior
The future of marketing is no longer waiting for trends, it’s about predicting. Businesses are using predictive marketing so they can have the edge and to be in front of trends. So, what is predictive marketing? Predictive marketing is a....
Future-Proofing Your Business: 7 Key Strategies for Legacy Application Modernization
Is your legacy software holding back your business? With the rapid growth in technology, companies that totally depend on outdated legacy systems tend to experience slow speeds, high security threats, and enormous maintenance expenses. What’s the answer? Legacy modernization services–a....
Comparing the Sales Funnel and the Marketing Funnel
In the intricate landscape of digital marketing in 2025, funnels serve as vital frameworks for guiding prospects from curiosity to commitment. Two concepts frequently discussed are the sales funnel and the marketing funnel, each playing a distinct yet interconnected role....
Managing Business Risk: A Comprehensive Guide to Business Insurance Basics
Managing risk is crucial for sustaining growth and profitability in an ever-evolving business landscape. Business insurance offers various solutions to safeguard a business against potential threats. Understanding the different types of insurance policies and their applications can help businesses build....
Best Payment Gateways for Restaurant Websites on WordPress
As you’re running a website for your restaurant, you may come across different options for payment gateways for customers. But coming across different payment options can become quite confusing for you while selecting the right one, isn’t it? Well, it....
7 Tips for Maintaining Accurate Customer Data and Reducing Financial Risk
Keeping your customer data accurate isn’t a nice-to-have—it’s a must-do. Messy data can lead to all sorts of financial headaches. With a few simple steps, though, you can tidy up your data and keep financial risks at bay. Let’s dive....
